To promote their various activities, companies need to make themselves known. This can be done through advertising, for example, by creating and optimising websites. However, SEO ensures that the website attracts enough visitors to generate interest in the business. Find out in this article how to optimise your own SEO.

Check if your website appears on google

On google, there is a method of storing the information of a web page, and that is through the index. This is used to define the precise location of a page so that it can be seen by the majority, and this process is called indexing. To check if your page is pinned by google, you can go and do some research by carefully typing in the URL of the site. If your page is indexed, a positive result will be displayed identifying your site to another, such as wikipedia. In case the result is negative, there are several reasons for this, such as the site was poorly created, the site is new so it has not been visited yet, and there are other non-existent sites that match yours.

Identify pages not to visit on your site

To specify the pages not to be visited on your site, you can use specific tools like robots.txt which is an encoding document, or rather you turn to a specialist. This specifies to the various search engines the places to visit or not on your platform. This method is not always 100% reliable because its pages can be crawled if they are intolerant. If the sensitivity of the pages is related to the existence of another domain in the development of your site, this means that you must create another robots.txt file. To check the effectiveness of the content published on your site, you can either not use any index to remove the indexing of certain pages, or block through a google search, the display of your site on local servers.

Create quality titles to check for search fluency

To optimize your SEO, each page of your site must have a distinctive and catchy title that will be displayed in its entirety, only on the visitor's request. Note that for perfect description of your site and its immediate recognition by google, you must use the meta description tag.